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First thing to start off the day fresh and the last thing to end the day clean is brushing teeth. Epiqual a beautifully designed toothbrush aims to change perception of conventional toothbrush from a commodity product to a well-design and meaningful object. A simple moment of brushing teeth emerges as a functional experience, and the desirable object enhances home decor for consumers who value good design. Industrial designers of EPIQUAL who believed in the power of design and shared passion for developing design-centered products to revitalize contemporary lifestyle.