själ is the pioneer in luxury skincare infused with gemstones, taking bioactive antiaging to a new level. Combining oriental medicines with the latest European and Japanese biotechnology, själ uniquely enhances gemstones and subtle energy programming for clarity and brightness. själ employs the highest standards of quality and product performance to visibly restore, nourish and reverse the signs of aging.
själ works on a cellular level to balance and detoxify while protecting the skin from the damaging effects of stress, fatigue and travel. Founded by mother-daughter duo Karen and Kristin Petrovich, själ goes beyond traditional brands to deliver innovation and luxury into each carefully crafted, carefully edited, multi-purpose regimen.