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Nostalgia is an ache in your heart far more potent than memory alone.
It’s the place we yearn to go again.
A place where we know we’re loved and safe.
This theme is central to Blue Forever:
A love letter to the Mediterranean Ocean, centered around the romantic innocence of washed out memories, viewed through a lens of time past and melancholia.
It’s about innocence, and innocence lost.
It’s about longing home, and longing away.
It’s about the blue ocean, and blue memories.
– Blue Forever is centered around one of my most revered childhood memories. I was in my dad's wooden boat on the teal Mediterranean sea under a pale sun, surrounded by family and my best friend. I wanted to capture the feeling of being young and careless – I’m in the wind, I’m in the water. And I’m free, says Kristoffer Vural, founder of Selahatin.
Top: Licorice & Salt
Heart: Turkish Citrus, Lime & Peppermint
A four-dimensional rejuvenating whitening process gentle enough for daily use